Living Proof | We are the science. You are the Living Proof.

Full: Touchable volume and body that lasts 5x longer

Full products: Shampoo, Conditioner, Thickening Mousse, Thickening Cream and Root Lifting Spray.

Defy Flatness

Why Hair Is Flat

Many of us suffer from flat, thin, limp, stringy hair. Strands so fine and smooth that they lie flat – one on top of the other. The lack of texture in hair is what makes creating fullness difficult. And conventional volumizing products rely on stiff, brittle resins that glue hair up and away from the scalp. Hello helmet head. It’s stiff and untouchable, flaking easily and quickly falling flat. We knew there had to be a better solution.

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Revivable Volume

So we went to work in our labs and invented Full, our multi-award winning line of thickening products that create body and bounce for even the finest, flattest hair. Some of our fans say they need a bigger elastic for their ponytail after using Full.

How? We formulated Full with our patented PBAE molecule, a technology that creates a micropattern of thickening dots on every hair strand, allowing fine, thin hair to look and behave like full, thick hair.

No retouching. Just Living Proof.

Volume Lasts 5x Longer

These thickening dots don’t break down, even as you run your fingers through your locks, making fullness completely revivable and renewable. Never flaking, never stiff. So volume lasts and lasts and loves to be touched. In fact, testing has shown that Full lasts 5x longer than traditional volumizers. Say goodbye to flatness for good.

the system

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how to use

Full Thickening Mousse

Full Thickening Cream

Air Dry Styles

you are the living proof

After using it, my hair was thick, full, shiny, and gorgeous! I actually had friends ask me if I got some extensions added to make my hair look thicker!"— Sheila

This is absolutely, without a doubt, the best thickener I've ever used. Even my hairdresser noticed how much thicker my hair felt. Thank you!"— Julie

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