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CIGM: PUT IT ON A SCALE

Posted by Mansur Abdullah on February 04, 2012

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McDonald's walks fine line with hip-hop ads

Rope in your data spending Roll over to learn more Twitter Fan Page Advertisement HOME JOBS EVENTS & APPEARANCES TALENT GALLERY SUBSCRIBE TO MAGAZINE NEWSLETTERS Barack's Digital, Mitt, Not So Much Campaigns differ in media strategies The Marketing of Manscaping A Perspective on how electric groomers have cut it Adweek at Cannes We bring the global ad awards festival to your doorstep THE PRESS TELEVISION TECHNOLOGY ADVERTISING & BRANDING ADFREAK VIDEO SUBSCRIBE McDonald's walks fine line with hip-hop ads By Adweek Blogs January 12 2010 Advertising & Branding StumbleUpon 0 0 0 Topics: Food and drink , Griner , McDonald's , Restaurants Fast food doesn't have the best track record when it comes to co-opting inner-city culture . So, it's interesting to see what happens when McDonald's attempts a two-fer: hip hop and dollar vans. (For you suburb...

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